Just because you can, doesn’t mean you should

LU makes some of the most delicious biscuits I’ve ever tasted, all the more so if you’re a chocolate lover. But I’m disappointed by one thing – they’ve recently changed their packaging.

Yes, they still taste wonderful, but the dark packaging threw me for a loop. Before this incarnation, the box was white with a blue stripe indicating that it’s milk chocolate (the dark chocolate had red and the hazlenut had green – check this website for the old style.) This new packaging makes it hard to distinguish between the different varieties, and had I not slowed down to look at what was printed on the box, I could’ve easily brought home a flavor I wasn’t expecting.

What was wrong with the previous design? The typography was legible and it was easy to distinguish from other brands on the shelf. I feel this is an example of change for the sake of change, which isn’t necessarily a good thing.