Good UX example # 1 – Cole Haan

Recently I took advantage of the recent summer sales to get a pair of knee high boots. Shoes and boots are very hit or miss for me because I have odd feet (I’ll spare the details.) Out of all the ones I tried, I ended up getting a pair by Cole Haan.

The salesperson who helped me mentioned that Cole Haan was specifically widening out their collections in terms of shoe sizes and widths so as to broaden their customer base. Many of their designs use ultrasuede so they stretch in the back to accommodate wide calves. If you’re gearing up for winter, I can’t recommend these enough!